Bryan Yeager is a product strategy and market intelligence leader. For more than 15 years, marketing and technology decision-makers have trusted Bryan’s research, insights, and advice to navigate the digital landscape and drive business growth.

He is currently a senior director of product strategy at Microsoft AI, building the next generation of advertiser experiences to empower businesses to succeed in the agentic marketing era.

Prior to joining MAI, he was a senior product manager at Google Ads, building performant generative creative tools for advertisers. And before pivoting to PM, Bryan played a critical role in building a strategic product intelligence practice that worked with Google Ads’ product & business leaders to solve problems through actionable market insights.

Prior to joining Google, Bryan built and ran a market & customer intelligence practice at Spotify Advertising. From 2016 to 2019, Bryan was a senior analyst at Gartner advising business leaders on marketing and advertising technology, where he was named 2018 Analyst of the Year. Prior to Gartner, he led emerging tech coverage as an analyst at eMarketer and co-created the Behind the Numbers podcast.

Bryan lives in Brooklyn, New York with his wife, Emily, and his son, Flynn. He loves technology, data, media, music, cycling, and beer.