In December 2025, I joined Microsoft AI to lead product strategy for the company’s advertising platform. I’m bringing my extensive experience in market intelligence, strategy, and product management to build the next generation of advertiser experiences to empower them to succeed in the next era of agentic, AI-led marketing.

In July 2022, I started working on the strategic product intelligence team for Google Ads, producing bespoke, in-house research and insights on key market developments to influence long-term product strategy.

In 2024, I pivoted to a new role as a senior product manager in Google Ads. I built generative creative tools to help advertisers further boost their performance and set the long-term asset generation product strategy.

From March 2019 to June 2022, I built and ran a global market strategy & customer intelligence practice at Spotify Advertising.

What does that mean? I launched one of the ad industry’s leading CMO Councils, built a product & go-to-market research program, and delivered actionable market intelligence for product & business leaders that drove double-digit ad revenue growth.

From 2016 to 2019, I was a senior analyst at global research and advisory firm Gartner, covering marketing and advertising technology.

During my tenure, I led the development of several marquee Magic Quadrant and Hype Cycle reports, delivered groundbreaking primary research, and served as a trusted advisor to hundreds of marketing and technology leaders.

After only 2 years at the firm, I earned the distinction of being named Analyst of the Year across the entire global research and advisory practice.

From 2013 to 2016, I was an analyst at research firm eMarketer, covering a wide array of subjects under the banner of emerging technologies and trends. My reports, forecasts, and interviews were used by thousands of digital marketing and media professionals to help them make smarter business decisions.

I was also frequently quoted in major publications and trade media alike, presented regularly at industry events, and co-created eMarketer’s podcast called Behind the Numbers — a legacy that continues to endure after more than 3 million downloads.